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Guidelines and Submission Process for Blog Contributors

Submission Guidelines

Who We Are and What We Post About


Viewpoint Foundation is a private charitable foundation that aims to demonstrate innovation and leadership in philanthropy in Canada. One key area of funding and activity is directed towards the advancement of leadership as a unique and highly important body of knowledge, which includes research and education relating to ethical leadership and corporate governance. Viewpoint Foundation is a part of Viewpoint Group, a team of trusted custodians who oversee the affairs of an investment management company and family office. In all our endeavours, we have a compelling vision and commitment to business and philanthropic leadership.

Our blog aims to distribute the values, learnings, and events relevant to our core business areas: leadership, investment management, and philanthropy.

Guiding Principles for Article Submissions


1. Evidence-Based Arguments: At Viewpoint we have a strong commitment to research and evidence-based management. Referencing your own work or supporting research is a mandatory component for submissions. Detail and number of references will vary based on subject matter. A submission may take the form of an editorial as long as it is a critique of a research article or report. Posts that are submitted with citations that are incomplete or absent will not be accepted.

2. Original Thoughts/New Perspectives on Traditional Arguments: Incorporating original ideas and writing are critical requirements of a submission. If you’re writing about a trending topic or an old but popular argument, present a unique spin or perspective on the argument. Combining interdisciplinary fields or literature is strongly encouraged, such as contemplating the idea of meaning and happiness in the work environment through an Aristotelian lens. We do not accept posts that have been published elsewhere, or those that are promotional in nature.

3. Practicality: Through our blog, we aim to bridge the gap that exists between academic research and practice. Our readers are interested in forward-thinking management ideas that can be applied to real situations and business environments. All submissions must espouse a pragmatic tone, with information that suggests how the reader would practically implement and apply the learnings.

4. Persuasive, Engaging Writing: Our readers are intelligent and curious yet busy people. Seizing their interest through engaging, passionate writing early on is important. Submissions should demonstrate polished, professional writing balanced with a relatable, compelling tone. Illustrated anecdotes, examples, or metaphors are a great way to engage readers. Overly technical jargon and abstract declarations are not to be used. Remember, one of our key aims is to translate academic writing for the everyday manager or practitioner. Stylistically speaking, shorter sentences, bold headings, and bulleting of major points helps to keep reader attention and is preferred. Hyperlinks should be included where appropriate to provide additional context for readers to access. Posts should be between 500 and 1000 words.

5. Authority: While you don’t have to be a well-known author, academic, thought-leader, or prominent influencer in your field to be a contributor, you must have relevant credentials to support your authority on a specific topic. Relevant education, training, work experience, or previously published work are all acceptable items to support your credentials.

Copyright Permissions


As a service provider to Viewpoint, any and all Intellectual Property designed, made, created, conceived or improved in whatsoever manner during the period of engagement with Viewpoint shall forever be the sole, absolute and exclusive property of Viewpoint. While authors/service providers will own the underlying ideas and thoughts, work provided to Viewpoint is not to be reproduced in part or full in any other form unless otherwise stated by Viewpoint.

Additionally, Viewpoint reserves the right to edit all submissions content for clarity and length, including titles, headlines and subheads. Viewpoint also takes responsibility for formatting, embedding hyperlinks, and uploading articles to our site.

How to Submit

Click here for our submission form.

Blog Contributors

Blog Contributor Form